- April 12, 2019
Brief: The Alpaca Clothing Co. produce two seasonal catalogues a year. A Spring & Summer one and an Autumn & Winter one each featuring 64 pages of beautiful products. They are printed by a local company, H&H Reeds in Penrith
The catalogue required a re-design and coming to the project with a fresh pair eyes, it was straightforward to identify a few areas which would assist with navigating and purchasing. It’s now made up of clear sections and incorporates a ‘Contents’ page to help with navigating the product categories. A new feature was introduced to help with purchases, showing the recipient other items which are a perfect match. Finally, a new sizing guide has been included at the back to help with purchases.
The back cover contains space for a mailing postmark and address.
- Graphic Design