- April 12, 2019
Brief: The Alpaca Clothing Co. produce two catalogues a year. The Spring/Summer one is the first catalogue Tick Tock has designed for them since becoming their new designer.
The catalogue contains 64 pages and showcases a large number of beautiful products. Coming to the project with a fresh pair eyes, it was straightforward to identify a few areas which would assist with navigating and purchasing. It’s now broken down into clear sections and has a small ‘Contents’ to help with finding products. A new feature was introduced to help with purchases, showing the recipient other items which are a perfect match. Finally, more sizing guides were included at the back to make it easier to purchase.
The back cover contains space for a mailing postmark and address.
The client sourced their own print from a local company, H&H Reeds in Penrith.
- Graphic Design